Tina Wells is the CEO and founder of Buzz Marketing Group, a marketing agency that creates strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. For more than two decades, Tina has connected thousands of influencers and consumers to brand clients. Since founding her company, she’s developed and managed 30,000 “buzzSpotters” and 7,000 “momSpotters” –influencer and research networks for her clients that include Dell, The Oprah Winfrey Network, and American Eagle Outfitters.
Tina sits on the board of the Young Entrepreneurs Council, the United Nations Foundation’s Global Entrepreneurs Council (emeritus), and the Council of Emeritus Directors of the Philadelphia Orchestra Association. She currently chairs the Programs, Marketing, and Business Development committee of The Franklin Institute where she also serves on the Board of Directors and Executive Committee.
She is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute and the Academic Director (Practicum) of Wharton’s Leadership in the Business World program at the University of Pennsylvania. In 2018, Wells also joined the board of THINX. Her list of honors includes The Girl Scouts’ Woman of Distinction, Cosmopolitan’s Fun Fearless Phenom Award, Essence’s 40 Under 40, Billboard’s 30 Under 30, Inc’s 30 Under 30, and Fast Company’s 100 Most Creative People in Business.
Wells is the author of the best-selling tween fiction series Mackenzie Blue and the marketing handbook Chasing Youth Culture And Getting It Right. Wells’ writing has appeared in the Huffington Post,he Journal of the American College of Radiology, Inc, Black Enterprise, Media Post, and Retail Merchandiser Magazine.
3 words to describe Nature?
Peaceful. Vibrant. Majestic.
3 things Nature taught you?
That there is something much bigger than me and any problem I think I might have. Also, there’s a rhythm to the world and things continue to move in their cycles and serve their purpose.
3 most treasured Nature spots?
Lancaster, PA - where I’m from. Gorgeous pastures, rolling hills, absolutely stunning.
Maasai Mara, Kenya - my first safari and trip to Africa, the most beautiful place I’ve ever been
Tuscany, Italy - my brother has lived here for almost 10 years with his wife. I visit often and fall in love all over again each time.
When you look at the ocean, it makes you feel...?
Calm. Just hearing the ocean calms me.
When you see a forest, it makes you feel...?
Safe and secure. I also feel in awe at the enormity of it all.
When you see a volcano, it makes you feel...?
Awestruck...but a little helpless and scared too.
When you see a sunrise or sunset, it makes you feel...?
Happy. A sunrise or sunset is an instant mood booster for me.
When you hear thunder, it makes you feel...?
When you hear the wind howling, it makes you feel...?
Scared by the power of it.
Are you an Ocean, Mountain, Forest, or Desert person?
Mountain, for sure!
On a scale of 1 to 10, how important is Nature to your well-being?
9. When I purchased my home 11 years ago I planted some trees that are now enormous. Just seeing them every single day, in every season makes me feel so happy.
Share with us a childhood nature memory?
I’m the eldest of six children, and growing up my dad would take all of the kids in the neighborhood on nature hikes and trips to the park. I grew up in the part of southern New Jersey that is known for its farms. I still live there and see deer almost every night. Those park trips with all of my siblings and our friends were the best.